Halti Wins Sustainability Award in Scandinavian Outdoor Award (SOA) Competition
June 24, 2021
An international jury of eight outdoor journalists, retailers and specialists has chosen the winners of Scandinavian Outdoor Award for the Spring/Summer 2022 season. Among 75 well-known Nordic outdoor brands, Halti did win the prestigious Sustainability Award with its 100% recyclable Halti REISSU DrymaxX® monomaterial 3-layer jacket.
The Scandinavian Outdoor Award competition, organized since 2005, enjoys a high recognition: the nominees and winners trust the thorough experience of the international jury team, which is composed of prestigious outdoor and industry journalists, retailers and specialists. The jury bases its judgement on the following criteria: Design, Innovation, Functionality, Quality and Sustainability.
Statement from the Jury: The Reissu W DX 3L Jacket is a stylish long-cut women’s shell made from a PFC-free waterproof, breathable three-layer polyester laminate with recycled content, which can also easily be recycled in true circular style. All additional materials excluding the metal zipper slider are made in polyester, too. The softness of the material, the great fit of the jacket and the high-level of weather protection also impressed the jury: »It kept me dry in this year’s strongest downpour in Stockholm«, said one jury member. The fashionable look makes the Reissu W DX 3L Jacket an attractive and sustainable alternative to a wide range of women that would never buy a classical hard-shell.
Halti’s Head of Operation, Laura Roman is very pleased: “This award is a wonderful reward for our hardworking product development team. Our objective was to create a circular DrymaxX 3-layer monomaterial jacket to meet the needs of demanding climate-conscious urban residents and commuters, who want to lead more active lives and are searching for a multifunctional, stylish and sustainable jacket suitable for work as well as for leisure. By combining the best features from our outdoor jackets with the product’s life cycle, we decided to use only materials made of polyester, so that the materials can be recycled, and they can stay in the loop and not become waste. We hope that the jacket will appeal to a broad consumer base.”
The Halti Reissu DrymaxX® 3L Jacket will be available on halti.com, in Halti stores and at key retailers in spring 2022.
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