Halti is proud to announce a new sponsorship cooperation with Eduard “Eddie” Hallberg, a promising young alpine skier from Sipoo, just a stone’s throw from Halti’s headquarters.
Eddie is part of the Fearless Finns, the Finnish Alpine Ski Team, whom Halti is equipping starting this season. By supporting Eddie and the whole team, Halti returns to the “white circus,” continuing a legacy that began when Halti equipped the team from 1999 to 2017.
Here’s how Eddie sees it:
- I’m really excited to start working with Halti. It’s a brand that has been familiar to me for as long as I can remember. As a little boy, I watched my idols race in Halti gear. That’s why it feels so great now to be the one rocking this cool brand around the world.
Eddie’s words highlight Halti’s deep history with the Finnish Alpine Ski Team.
Halti’s CEO, Aki Kuusilehto, added:
- We are excited to support Eddie on his journey. With this partnership, we not only honor our history with Finnish alpine athletes but also connect with the next generation of Fearless Finns to share their stories and have their feedback for our product development.
