This March 2025, Halti is stepping into the spotlight with a fresh brand identity and a bold new visuality. You’ll first see the new brand identity in our fall collection. But this isn’t just about visuals—it’s been a team effort, with nearly everyone at Halti shaping the change. Together, we’ve focused on what’s always made Halti, well, Halti: high-quality gear, true Finnish sisu, decades of experience crafting for the harshest conditions, and a straight-talking, no-nonsense approach. And, of course, our core values—togetherness, high quality, and sustainability—are right at the heart of it.

Our Northern surroundings are unpredictable and demanding. This place doesn’t ask for permission—it expects preparation and respect. Since 1976, we’ve been designing clothing and gear for exactly that. Staying true to the vision of our founder, Juhani “Jussi” Hyökyvaara, every Halti product is tested in real conditions, through every season, in the toughest environments.

We choose every material and detail with purpose, working side by side with outdoor pros to make sure the gear performs exactly how and where it should. For nearly 50 years, we’ve been fueling Finnish sisu, supporting top athletes and expeditions, so we know exactly what’s needed from outdoor gear—no matter the weather. We exist so you can focus on what you want to do – and if necessary, you’ll be ready for the unexpected. 

With this brand evolution, Halti’s logo and symbol are also getting a makeover. Inspired by our original design language, the updated logo is a modern take on the Halti name. The iconic fell symbol—now free from its circle—stands strong and independent, representing the crossing of peaks. This evolution merges tradition with a modern edge, honoring our legacy while charging forward. You’ll spot the new logo and symbol on Halti products starting fall 2025.