Opening of New Basecamp at Herttoniemi Location Evokes Nostalgia

The new retail environment will be an embodiment of the brand’s heritage in a physical location.

Halti began 45 years ago to create innovative products that support outdoor activities. The legendary lightweight aluminium-frame backpacks, fibre-filled sleeping bags and nylon tents challenged conventional thinking and helped improve comfort for campers. The high-tech DrymaxX® fabric continues to help people stay dry and comfortable in a variety of conditions.

“Halti is one of the few companies that has equipped expeditions to all of ‘The Three Poles’ – the North Pole, the South Pole and Mount Everest. And we’re continuing this heritage by opening a basecamp in the Herttoniemi store,” says Aki Kuusilehto, CEO at Halti.

Through the refreshed retail environment, the brand will transform its existing location partly into a basecamp, aiming to create a stronger connection with consumers and develop the Halti retail environment into a space that better reflects the brand. The environment has been designed to support the needs of the store and its visitors while reducing the need for major future renovations.

“Hiking and outdoor activities are booming and as more and more people are showing interest in hiking and spending a night outdoors, our store will continue to offer a convenient and seamless shopping experience that highlights our heritage and, with the guidance of our experts, allows consumers to learn more about our products as they prepare for their own adventures, wherever that may be,” says Aki Kuusilehto, CEO of Halti.

The Herttoniemi store is the second of the planned updates to the brand’s retail locations this year, following the Vantaa store. The basecamp at the Herttoniemi store will feature the full range of backpacks, sleeping bags and mattresses, tents, and accessories and spare parts.

The Halti Herttoniemi Basecamp opened on Friday, May 7 at Hitsaajankatu 14, Helsinki. To celebrate the opening and Halti’s heritage, the first 100 visitors received a classic Halti waist bag originally introduced in 1980 and now updated with new materials. In addition, everyone visiting the store during May had a chance to win a hiking backpack of their choice. The winner was announced on May 31, 2021.