Halti is the main sponsor and clothing supplier for the Finnish cross-country national team

Halti and the Finnish Ski Association have signed a cooperation agreement regarding clothing supply for the Finnish national cross-country ski team for the next Olympic cycle. The agreement continues the cooperation with the Finnish national Nordic Combined and Ski Jumping teams that began the previous season. Through this partnership, Halti now supplies clothing for all Finnish national Nordic skiing teams.

This new agreement further strengthens Halti’s position in snow sports while supporting the brand’s image as a manufacturer of outdoor clothing and equipment and a Finnish premium outdoor and sports brand.

“We are excited about this cooperation. Halti is made for people who enjoy outdoor activities and an active lifestyle. We want to inspire people to stay active outdoors, whether they are competitive athletes or busy city dwellers looking for new experiences. As a Finnish brand, we believe that cross-country skiing and Nordic skiing provide an excellent opportunity to reach the audiences that are important to us,” says Halti CEO Sami Kiiski.

“The aim of this cooperation is to provide the best possible performance for the national teams through the latest expertise in sports apparel and to strengthen Halti’s position as a Finnish clothing supplier for snow sports. An important part of our product development is the feedback we receive from athletes in demanding conditions. Based on this dialogue, we can continue developing our products and maintaining their competitiveness,” adds Kiiski.

According to the cooperation agreement, Halti becomes the main partner of Cross-Country Ski Team Finland. As a partner, Halti wants to communicate to consumers about the quality, functionality and product development behind its collections.

“Product development and operational excellence create the foundation for everything we do. Through this cooperation, we are also proud to support the success of Finnish top-level sports.”

Jari Töykkä, Commercial Director of the Finnish Ski Association, is pleased with the agreement. The values of Halti and the teams are closely aligned, and the cooperation is expected to benefit both parties.

“Interest in cross-country skiing continues to grow among sports fans and active people. TV audiences remain strong, and more young adults are taking up the sport. According to recent research, both the popularity of cross-country skiing and interest in the sport are increasing, particularly among younger adults. We are very pleased to have reached such a comprehensive and strategic cooperation agreement with Halti and begin this partnership with great enthusiasm,” says Töykkä.

The cooperation agreement between Halti and the Finnish Ski Association will continue until 2022. The contract period includes the Seefeld 2019 World Championships, the Oberstdorf 2021 World Championships and the Beijing 2022 Olympic Winter Games.