To reduce our product carbon footprint, we have set ourselves a target to use only recycled or renewable material in our products by 2025. Using recycled materials can reduce the PCF 44-80% depending on fiber type. This means that using recycled fiber can account for 10-20% smaller PCF in one product. In our FW2021 collection, 79% of the products have recycled material. In SS21 this amount is 95%. The recycled polyester we use is from bio-based PET-bottles and the recycled nylon comes from former fishing nets. Substituting one metric ton of virgin polyester with its recyclable counterpart can reduce toxic substances by up to 90%, energy consumption by 60% and emissions by up to 40%. And, according to studies, recycled nylon reduces emissions by 26% compared to virgin nylon. At the moment most of the cotton we use is organic but in SS21 all our cotton products will have 100% organic cotton. It is estimated that replacing conventional cotton with organic can save 62% of the primary energy demand.
Additionally, we are focusing on cleaner dye techniques for our materials that reduce the water consumption. By eliminating a wet dyeing process, money is saved on water and chemicals, and energy savings are also achieved.
As an outdoor brand, most of Halti’s performance materials contain polyester or polyamide. For example, a single polyester t-shirt has emissions of 5.5 kg CO2e, compared to a cotton t-shirt which has 2.1 kg CO2e emissions. But, while the environmental impact of these polyester/polyamide fibers is big, also the reduction of the environmental impact is big when switching from virgin to recycled material. Here are few examples:
In seam sealed, waterproof, windproof and breathable performance jackets, over the entire lifetime a total of 72.7 kg of CO2-eq. are emitted, 2.08 m3 fresh water and 992 MJ of primary energy are consumed (see reference here).
By switching to recycled polyester in this product type we are able to reduce the impact to 60,34 kg of CO2-eq
Producing of non-taped performance polyester jacket generates 15kg tCO2 emissions but switching to recycled polyester, the emission generation is only 12,45 kg of CO2-eq.
And in windproof and breathable hiking boots, over the entire lifetime, a total Global Warming Potential of 27.1 kg of CO2-eq. are emitted, Freshwater Eutrophication of 0.00734 kg and 476.5 MJ of primary energy are consumed (see reference here). But by switching to recycled material, the global warming potential can be lowered to 22,49 kg of CO2-eq.
In 2018 we used 2292kg plastic polybags and 5245 kg of cartons in our bulk production logistics. This amount increased, due to growth in business, to 2745kg plastic / 6942kg carton in 2019. Our target is to ensure that all our plastic packaging is reusable, recyclable, or compostable by 2025 in the countries where we sell our products. We’re looking at packaging waste in the context of the local recycling infrastructure. If systems are in place to recycle packaging – and capture the value contained in the packaging that’s been thrown away – this reduces the overall environmental impact of the packaging waste.
Our cartons and plastic polybags are recyclable. We have 95% recycled plastic content in our FW20/21 bulk production polybags. In SS21 season we will have 100% recycled plastic polybags.
The carbon footprint of our 2292 kg’s of plastic (LDPE or PET, poyethylene) bags was 0,9 CO2/kg in 2018. By changing our polybags to recycled plastic, we are able to reduce the carbon footprint, according to studies, by 24%.
We have production in several countries overseas, in Europe but also in Finland. We have reached our target in reducing our air freight down to less than 1% (0,74% in FW19/20, to be exact). 2,21% of our cargo is train freight. In 2019 we transported 2,95% (kg) more than in our baseline year 2018, but the CO2e -Well-to-wheel(kg) emissions in 2019 were 3,52% less than in 2018 and emission per transported volume - CO2e -Well-to-wheel (g/tonne-km/-g/TEU-km) were 20,6% less than in 2018.
By using 3D design program, we have reduced the amount of salesman samples over 50% from SS20 to SS21. According to our logistics partner, air freight of the salesman samples from Asia to Finland equals to 299,6 Co2 (KG) less emissions with this 50% reduction. To minimize our over-all air freight, we evaluate our purchases together with our sales team well in advance. With this advance evaluation we are able to purchase right amount of materials, have enough time to produce and keep our schedule in logistics.
We think sustainability is a design issue. We have created a concept called “born to be recycled” – in these products the whole life cycled of the products is carefully taught of already when designing them. We design products that last time and wear, are easy to fix, and once they are not for you, or anyone else, anymore, they are easy to recycle. A perfect example of this is our 100% recyclable Next Generation Jacket .
For end-of-life management, our goals for 2021 are to pilot a second-hand model and a rental service in our stores.